A Good Real Estate Letter could be the Real Deal

If you’re a agent you know how profitable it may be to deal with referrals from other agents. Getting involved in two-way referrals with other agents is one of the very most lucrative facets of the business. But the fact is, most property agents aren’t using this real estate networking around they could.As a real estate agent you need a game arrange for getting referrals, and this informative article contains some recommendations for developing one. What this strategy really boils down seriously to is combining the power of the web with good old fashioned networking.The internet enables you to communicate with people from around the world and across the world. That is especially the case as it pertains to social networking sites like Active Rain, LinkedIn, Facebook, Twitter, and many others.

But also for most real-estate agents it’s difficult to observe how social networking sites like Active Rain and LinkedIn can benefit their business. In the end, real-estate agents deal mostly with local clients, so it is not yet determined how having professional contacts in cities on the other side of the continent is going to help you.

Advertisement

It’s true that Facebook, Twitter and some people allow you to network with local people. For example, you could look for friends and followers who are now living in your city, town or region. Or you might join Facebook groups where the members share some of your interests. Say, for instance there is a group of concerned citizens in your community who’ve formed a Facebook group to protest against a new big box mall going on the outskirts of town. Or say there’s a dating group or perhaps a photography group or a small business group for your city or town.

But getting associated with groups like it has some obvious problems. You might not want to identify with the cause being promoted, or it could not be a good “fit” in other ways. Usually the product range of interests is really broad on Facebook and Twitter that finding those who might be thinking about your service is really a long shot. Almost any group of local followers will probably contain people who have other causes to market, entrepreneurs pushing their products or services, kids killing time, and just ordinary people who would like to share news and photos with their friends and relatives.Almost none of these folks want you pitching your real-estate services - even in subtle ways - in every post or comment you make. So that it will be difficult to really get your marketing message across without turning more individuals off than you turn on.

Advertisement

That which you genuinely wish to find are people enthusiastic about property issues and opportunities in the local community, and you’re not likely planning to see them on sites like Facebook, Twitter, Active Rain, and LinkedIn.What you will find on a few of these sites are other real estate agents. But what good is that? They are not potential clients. They’re unlikely to get a property in your town or city.

What you might be able to locate on some of these sites are property agents who share your curiosity about exchanging referrals. Especially on a niche site where that’s its entire focus. They are agents who contribute to the idea “If you scratch my back I’ll scratch yours.” And that is a good place to begin in your quest to construct a great, productive referral network.

Advertisement

Notwithstanding its power and potential as a communication tool, the web can be quite a very disappointing tool for marketing. As millions have discovered, just throwing up a web site or a blog does not guarantee visitors. And it definitely doesn’t guarantee customers. Even though you find several people dedicated to sharing real estate networking , there is no guarantee they would want to share them with you. Getting response from your network of contacts requires some work - what we call “good old fashioned fashioned networking.”

The simple truth is, people won’t buy from you, or use your services, simply because you happen to be on the web. In the first place, a lot of people will never find you. And in the 2nd place, even should they find you they will not likely see any justification to trust you or prefer you over your competition. This can be a hard pill to swallow for most people who have just spent hundreds or 1000s of dollars to create a web site, but that doesn’t make it less true.

Advertisement

Exactly the same goes for participation in networking sites like Facebook, Twitter, or Active Rain. Being there’s not enough. You have to participate. Participating helps you develop new friends, followers and networking partners. Participating means telling others everything you are doing, sharing your relevant experiences, taking a pastime in what others are doing, and showing your interest by commenting on their contributions and ideas or providing suggestions when they’ve problems.

Share This Story

Get our newsletter